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Caring about peopleDeal Inc. — a UX strategy firm for the age of AI, founded on the idea of caring about people, where UX specialists and business specialists work as one team

A UX strategy firm for the age of AI,
where UX and business specialists work as one team.
We listen for what users really think, and stay close to our clients’ problems.

The more AI advances,
caring about people matters more.

UX specialists and business specialists,
working alongside you as one team.

By facing both what users really think
and the problems our clients carry,
we create better experiences and better business results.
From business strategy to service growth
to organisational change, we stay with you throughout.

About Deal

SERVICE

What We Do

The more AI advances, the more UX itself is put to the test

Anyone can now build a service or a product with AI.
Which is exactly why the gap between a service that gets used and one that does not shows up in the quality of its UX.
What matters is not what you build, but who you build it for and what experience you give them.
UX is the ground that business growth will stand on from here.

CONSULTING

Business growth, built on understanding your customers.

From launching a new business to growing a service to changing the organisation itself.
For the different problems each stage brings, we design the right answer from both the UX and the business side.

Starting from customer understanding, we stay with you across business strategy, service design, PMO and AI adoption.

See what we do

PRODUCT

A research platform that turns user research into everyday work, with AI

Research that used to take six weeks, finished in 24 hours.

AIWhat are you hoping to learn from this study?

Let AI do itU

✨ AI is filling this in

🌐 Participants✨ AIEmployees at companies with a remote work policy
📄 Background✨ AINeeds differ widely by job role
💡 Hypothesis✨ AIThe best working style depends on the role
🎯 Goal✨ AIPoint the way to a single company policy

Interview about skincare use Recording 02:29 End

AI interviewer · speaking…

Is there anything you look for when choosing skincare?

Transcript12

YouI really care about moisturising.
So moisturising matters to you. Anything else you look for?
YouI usually go for the richer ones.

Findings extracted3

UrgentWorking-style needs conflict between roles
ImportantSupport for individual health situations
WatchWorry about keeping it up, and staying motivated

#focus-time#too-many-meetings#evaluation

1- Study design

AI drafts the outline

AI interviews 100 people
in parallel, on your behalf.

An AI-written report,
ready to share across the company.

Right now, Early Access gives you
three months with no limit on features or studies.

Learn more about RapiQ

CLIENTS &
WORKS

Clients & work

Starting from UX, we have helped companies across many industries renew their services.

Launching a productivity product for tax accountants Service planningBrandingUX researchUX designIA designUI design End-to-end support for a new project-management tool for tax accountants: user research to establish the reality, then planning, branding and production.

Early UX design research for an attendance management tool UX researchUX design UX research ahead of an OEM release. We surfaced the problems from the user’s point of view and proposed improvements to the experience design.

UX research on competing attendance tools UX researchUX design UX research on competitor products. An expert review established the current state, made the unaddressed areas visible and set a direction for improvement.

Evaluating the user experience of an HR management product UX researchUX design UX research ahead of an OEM offering. Alongside surfacing problems, we ran user interviews, built personas and proposed experience improvements through an expert review.

Brand design in fintech UX researchUX design Brand strategy for a fintech business spanning several services. Workshops clarified the role of each one and built a shared understanding.

UX research for an insurance agency tool release UX researchUX design Validating user flows with hypothesis-driven prototypes. We clarified the problems and proposed improvements for the experience design.

PMO support for an agile project management tool PMO We joined as PMO right after release, helping build an agile delivery setup that brought business, UX and engineering together.

UX research inside an agile development process UX researchUX design Designing and running UX research on a three-month sprint cycle, optimising the experience through research with real users.

IA and UI design support on an agile project IA designUI design Translating UX research into IA and UI design: structural design aimed at solving the problems, plus direction for the development team.

The more AI advances,caring about people matters more.